PPC Management

In order to have a highly effective optimized Pay-Per-Click campaign, Kismet SEO uses the following techniques:

  • Keyword Research and Selection: We provide analysis of your competition and keyword competition. This is the best practice to ensure the PPC campaign is using the most effective keywords for search engine marketing goals.
  • Ad and Creative Development: We create unique and custom (titles and descriptions) to assist in maximizing conversion and click through rates. The powerful, creative, ad copy that Kismet SEO offers results in lower pricing per click due to better performing ads. This translates to our client’s paying less than their competitors.Landing Page Identification: Ads will be created that are appropriate for the Landing Page. Additionally we will recommend, and in most cases, make improvements to the landing page to employ better conversion rates.Image
  • Campaign Tracking: Tracking codes will be inserted into the campaign in order to track the effectiveness of each ad. Kismet SEO worksclient to implement these codes. with the
  • Advertisement Submissions: Keywords will be uploaded and submitted for approval and implementation of each ad.
  • PPC Account Settings: Numerous Pay-Per-Click accounts will be monitored (Daily Max Spend, Match Type, Countries, Schedule of time to display ads, etc)
  • PPC Bid Management: Pay-Per-Click management team tasks will include bid gap monitoring, bid price changes and overall position maintenance.
  • PPC Monthly Analysis: Kismet SEO believes that a PPC campaign needs constant analysis to determine its success. The analysis will include; individual keyword costs, conversions, and performance trends. Reports are then developed and reviewed via conference call. Future action is also discussed during this call.
  • PPC Campaign Improvements: We consistently work to better our client’s PPC accounts performance. This includes title, description details, keyword listing modifications and changing bid pricing for better return on investments.
  • Testing Creative (Split Test): Periodic split testing of new ad copies is performed to offer better conversion and performing ads.
  • SEO Ranking Report: Our client’s receive a monthly review and analysis to determine where the site is ranking in the PPC Accounts.